Do you own a small business? With solopreneurs reaching the level of requiring an assistant to keep track of their priorities, the role of a virtual assistant – an established, experienced freelance executive assistant from a remote location – has become more relevant than ever, especially during this pandemic. You read it. No matter how skilled and organized you think you are. Day after day, the constant customer demands and the endless paperwork can be overwhelming.

In this interview, Zaftyg talked with Nicole Gonzalez, owner of SolAssistance, about her career as a virtual assistant. Nicole lives in New York and describes herself as a momtrepreneur. Besides being a virtual assistant, she is also a social media manager!

Read more and get to know her.

What is Solassistance?

SolAssistance is a virtual administrative service business. I’m a one woman show and work directly with small business owners to help grow their businesses. I do this by providing administrative and social media management services to them – specifically woman entrepreneurs. My mission is to be able to provide my clients with assistance that will take the busy work off their hands so that they have more time for the heart of their business.

How would you describe the journey that has led you to where you are today?

My journey has always been about trusting myself. I worked in customer service for almost 6 years then I decided to do virtual administrative work, full time. I have always had a great support system so when I decided to get started, I knew that this would be the best decision for me – and it turned out to be!

When did you decide to become a Virtual Assistant?

I decided to become a virtual assistant full time in July of 2020. I have always done virtual administrative work but decided to take the leap and do it full time. I was on leave to care for my son during the pandemic for 4 months. Those months I was home, I was working virtually for a few clients. I knew that this is what I wanted to do full time, so I did it!

What is your core expertise?

I would say my core expertise is social media management. I offer Instagram Revamp Packages because I have noticed that many people aren’t sure where to begin to help grow their social media presence. A lot of small business owners do not have the time to post consistently or to show the services they provide. That’s where I come in and I have seen my client’s profiles grow significantly.

What does a Virtual Assistant do?

Virtual assistants do everything, literally everything. We work from home and work on our own schedules. Having a virtual assistant that you can trust is great because you know that work is getting done without actually having someone in an office space. Most VA’s specialize in a specific service or working with a specific group of people.

We do everything from customer service, billing, copywriting, social media management, email marketing, ads, etc. The list is endless.

Tell us about your experience as a virtual assistant.

I have been extremely blessed to work with some incredible women as my clients. There are always some scams that come about but when you do your research and correct intake processes, it can be avoided. Otherwise, I have had a really smooth experience and I am extremely grateful.

How many hours a week do you work?

Right now, I’m currently working 15 hours a week for clients. Plus, an extra 5 hours for managing my own business needs.

What essential skills or traits should a virtual assistant have?

I think the most important trait virtual assistants should have is excellent communication. Being that we work virtually, communication is sooooo important. You have to be able to speak openly with your clients so that everyone is on the same page about the tasks that need to be accomplished.

What motivates you?

My son. If it weren’t for him, I don’t think I ever would’ve taken the leap to start this business.

What tools do you use in your work? What are some of your favorites?

My daily tools are Canva, Trello, Google Drive, Flodesk, Mailchimp, Later, Planoly, Dubsado and FloDesk. I love Canva especially as a social media manager. I create a lot of my content on there.

What are the required steps to get started as a Virtual Assistant?

A computer, a great internet connection, and a service that you’re confident you can provide. Honestly, that’s all it takes to get started. As you grow in your business, you’ll take courses and learn so that you can continue to expand.

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