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Derived from cannabis, CBD – a substance also known as cannabidiol – is the ingredient of the moment and has already won a prominent place on the labels of hundreds of beauty products. From moisturizers to tonics, masks, serums and oils, the cosmetic industry elected it as one of the great wellness trends for 2021.

CBD BEAUTY: THE REVOLUTIONARY INGREDIENT
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Cannabidiol (CBD) has a high anti-inflammatory and antioxidant power and, for this reason, it is now starting to appear in the formulas of several cosmetics. Like tetrahydrocannabinol (THC), it belongs to the group of phytocannabinoids, substances naturally present in Cannabis sativa, the scientific name of the cannabis plant. However, unlike THC, CBD is not a psychoactive component. In other words, forget about the “high” effect, since its consumption has no effect on psychic and mental activity, nor does it entail a risk of dependence, according to the World Health Organization.

Investigations associated with the topical use of cannabidiol are still scarce and recent. Even so, there are already studies that present decisive conclusions regarding the action of this compound on the skin and countless brands are sure of its results thanks to its antioxidant and anti-inflammatory properties that can be beneficial to solve inflammation and, consequently, problems such as acne.

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In 2014, a study published in the Journal of Clinical Investigation by the US National Institute of Health revealed that CBD manages to regulate the production of oil and sebaceous glands in the human body, and can be considered a powerful anti-acne ally, ideal for the skin. oily. Another research, published by the journal Free Radical Biology and Medicine in 2011, highlighted the antioxidant properties of cannabidiol and the potential for it to be used in anti-aging care. From the plant, it is also possible to extract hemp seed oil – which contains up to 80% of essential fatty acids and vitamin E – essential ingredients to keep the skin hydrated and balanced and which can be used to improve irritated, dehydrated or in the process of aging.

CBD BEAUTY: THE REVOLUTIONARY INGREDIENT
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